Author

Benjamin

December 14, 2023

Reading time: 4 min

After shower of rewards in 2022, the tourist office wins a new trophy with the Cap ou pas cap campaign: the challenges of the office! A look back at the event which took place in Paris on December 8.  

2023 winner of the Communication Trophies  

For 2023, the tourist office submitted 2 applications to promote the work of the annual Cap ou pas cap campaign and one of them was praised by the jury. The tourist office thus obtains the 3e place, at national level, in the category Best communication action on social networks

With 475 applications received this year, the Communication Trophies competition has established itself, once again, as one of the benchmark competitions in the fields of communication.

Communication Trophies Committee, 2023

The awards ceremony took place in the heart of the capital, in the prestigious Salons Hoche, a stone's throw from the Arc de Triomphe.

Retrospective of the campaign in a few figures

Cap or not cap, it's: 

  • 12 video challenges on Instagram which highlight the territory, the socio-professionals and the tourist office team
  • more than 120 people affected  
  • + 150 cumulative views 
  • 1 record video with more than 41 views  

But also blog articles, diplomas to validate, jingles, laughter and good humor!

A win-win exchange

With a new trophy to its name, the tourist office and its teams prove once again that the campaigns and actions carried out offer great visibility to the territory but also to the socio-professionals who make it up. Therefore, we would like to thank all the service providers who trusted us and who supported us in this video project.

The spotlight on partners continues

In 2024, the tourist office teams will continue to promote Normandy Cabourg Pays d'Auge and its partners. New themes will be promoted on communication media, thus allowing the renewal of the promotion of partners and promoting communication about new arrivals.

How to participate in the activities?

Do you want to invest in promoting the region and promoting its promotion by participating in communication activities (press reception, competitions, etc.) of the tourist office? Do not hesitate to share it with your partner referent.

Would you like to watch the videos again?