After having met with great success during previous editions, the Heritage Pass returns in 2024 to allow museum lovers to vary the pleasures at preferential rates.
How the Heritage Pass works
When purchasing a full-price ticket in one of the partner establishments, a pass is given to visitors. It then allows them to benefit from reductions in other museums, upon presentation of the pass and the first purchase ticket.
Partner museums
In 2024, 9 institutions have integrated the Pass Patrimoine network, thus covering a geographical area which goes from Ranville in the west to Deauville to the east of the coast, and up to Mézidon-Canon and Crèvecœur-en-Auge, inside the lands.
- The Merville Battery (Merville-Franceville-Plage)
- The Château de Canon (Mézidon-Vallée d’Auge)
- Crèvecœur Castle (Crèvecœur-en-Auge)
- The Franciscans (Deauville)
- The House of Nature and the Estuary (Sallenelles)
- The Pegasus Memorial (Ranville)
- The Villa Montebello Museum (Trouville-sur-Mer)
- Paleospace (Villers-sur-Mer)
- The Villa of Time Recovered (Cabourg)
A pass that enhances the offer in the region
To promote partner museums and get visitors around the area, a total of 78 passes were printed and distributed in museums and tourist offices.
A QR code is also present and allows access to a dedicated page of the website of the Normandy Cabourg Pays d'Auge tourist office explaining how it works, the description of all the partner establishments as well as all their information practice.
A positive circulation rate
The results obtained since its launch in 2021 confirm the relevance of the tool and also show the interest of tourists in the sector.
Beyond being a tool for attracting and promoting partner establishments, this pass also allowed us to create a cultural network and bring together establishments that were not always linked.
Don’t hesitate to talk about it to your visitors when they visit your establishments!
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