Alexandra Gerbault joined the tourist office team in March 2024. To learn more about our new partner center manager, we offer her portrait in questions and answers.
Hello Alexandra, can you tell us a little about your professional background and what led you to join the tourist office as partners and promotion manager?
Responsible for projects for 20 years in the field of fashion and clothing, my marketing expertise, both creative and collaborative, allows me to develop strategies and have ideas that flow.
What pushed me to join the tourist office was the opportunity to support the development of the territory, to develop great projects, and to create synergy between the office and partners.
What are your main missions and main objectives in this position?
My role consists of coordinating the cluster, offering added value to our partners, increasing their visibility, supporting them on subjects that will shape the tourism of tomorrow, and promoting the territory in its entirety.
What advantages do you think you will bring to the tourist office?
A new look. The other advantage would be that I have lived in the Pays d'Auge for several years, that I love this territory between land and sea, so I am very enthusiastic to be associated with its highlighting.
If you had one challenge to face in this new role, what would it be?
Federate the territory and have collaborative projects. The real result is when it is shared.
What will be the roadmap for the coming months?
Firstly, carry out an assessment of the actions carried out by the partners division. We are currently thinking about redesigning the professional area of the website, and we are preparing the broad outlines of a program dedicated to our partners for the next year. It is a rich and varied work.
We'll leave you with the final word 😊
Always ready to discuss with you, I look forward to meeting you in the field, and learning from everyone. With my team, Morgane and Jocelyne, we wish you a great season.
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