The tourist office bends over backwards for visitors!

We promised you at the heart of the crisis, we did it! In the space of 18 months, the tourist office has completely revised its communication strategy to be as close as possible to visitors' expectations, but also to provide you with the best possible support, you tourism professionals, in promoting your offer.

#1 A destination magazine to seduce

Gone is the exhaustive offer presented by theme and the long listings of soporific addresses that did not provide emotion! Make way for the story, the visual and the human to create the "wow" effect that arouses the reader's attention. Make way for the destination magazine!

Until then, the 5 practical guides did not allow to have a global vision of the territory. It was very rare for visitors to come out of our reception with the full panel. If these brochures were mainly intended to inform, the new magazine aims to seduce, make people dream, to attract and “stage” the destination.

Attract first, then inform for an ever more immersive experience. Neat aesthetics, quality content, narrative writing, striking visuals, choice of format and paper... everything has been thought out to awaken the senses of the reader.

The tourist office wanted to put at the heart of this new edition what makes and those who make the territory. The magazine support lends itself perfectly to this thanks to the interviews, portraits, dossiers, etc. selected by our departments and renewed with each publication.

I download the magazine

#2 A website to discover

If your website redirects to that of the tourist office, it is time to change the url address of this link by www.normandie-cabourg-paysdauge-tourisme.fr. Our territory now has a unique tourist website that reflects the image and values ​​of the destination as a whole.

Sleek, elegant and modern design, impactful content and plenty of room for photos; everything is done to make the Internet user dream. More intuitive and fun, the website offers immediate immersion in the territory through exploration by theme, by destination, or via a series of inspirations. The Internet user imagines his vacation and begins his journey from the start of the navigation, in one click!

The user experience is optimized thanks to:

• Simplified and streamlined navigation
• A complete and detailed tourist offer with filters to refine the search
• Blog articles written by our local reporters on experiences to live to (re)discover the region
• A powerful search engine to facilitate access to information
• A powerful editorial line responding to specific requests
• An efficient internal network
• A connection to social networks
• Regular updates with the Tourinsoft Departmental Tourist Information System

And of course, at a time when 80% of web traffic is on smartphones, this new mobile-friendly site, designed in responsive design, adapts to all screens.

#3 Tailor-made advice to enjoy!

They say there are 1 ways to welcome visitors, but we only know one! Each visitor is unique, each of our stay advisers is too. Our commitment ? Offer the right recommendation, to the right person, at the right time. To meet this challenge, we opted for a more modern reception solution: the RoadBOOK.

This digital application makes it possible to generate a mini website dedicated to each visitor, according to their needs and desires. The tourist receives his personalized stay book directly by SMS or e-mail with the recommendations of the stay adviser and all the contacts for his reservations.

Unlike a paper medium, the residence card is automatically updated and editable at any time.

#4 Places to share

In line with the destination magazine, the RoadBOOK and the website, our social media strategy had to adapt to the scale of the destination. No more multiple accounts now 1 single page per social media to promote the entire destination with more responsive, lighter and finer communication ! If you relay our social networks, here are the new links and names of the accounts: