Increase your visibility on the web thanks to our modern and powerful tools: website, web campaign, stay book and social networks

The website: the showcase of the destination

Presentation and discovery of the Normandy Cabourg Pays d'Auge destination, experiences to enjoy, territory agenda, walking routes, practical information related to tourism: the tourist office website is the essential tool for visitors before and during their stay. .

2 page views, from 450er April 2022 to June 30, 2023

Well referenced on search engines, anyone looking for information on our destination necessarily goes to the tourist office website at some point and therefore on the establishments' sheets (we tell you about it here) of our partners.

The web campaign: another way to acquire traffic

Very good conversion tool to attract new customers, the web campaign is displayed at the top of the page of the listings presenting the tourist actors on our website.

The digital travel diary: ultra-personalized advice

Used before or during the stay, in physical or remote reception, the RoadBook is the digital assistant of the travel advisor. It allows the visitor to be sent a travel guide adapted to their needs by email or SMS.

18 notebooks published, from April 000, 1 to June 2022, 30

Consult the product sheets of our digital communication media without further delay to find out their partnership conditions and prices.

Social networks: contests to increase your notoriety

During the year, competitions can be organized in partnership with other structures or content creators. Set up on the tourist office's Facebook and Instagram accounts, these competitions allow you to gain notoriety and increase the size of your audience via a community transfer dynamic.

Nearly 50 followers on Facebook and more than 000 on Instagram, latest figures as of June 12, 000

Example: Valentine's Day 2023 contest on Instagram, in partnership with Hôtel les Bains de Cabourg Thalazur Thalassothérapie & Spa

Post contest results:

  • + than 1600 attendees
  • more than 31 people reached
  • + 2 interactions
  • + than 1 subscribers gained for the partner

Poster QR-codes: additional visibility for your business

Straddling print and digital, the poster QR codes is distributed throughout the territory and displayed by our tourist actors. Each QR-code refers to the corresponding page of the website (restaurants, leisure, agenda, tide times). An additional communication medium to promote yourself to visitors to the territory.